Events create opportunities. Those opportunities create demands. But there is no universal audience. People arrive with different capacities, conditions and demands of their own.
See Your Audience™ brings more of those realities into view before design decisions become fixed.
So you can understand your audience more fully, make better-informed decisions sooner and create conditions in which more people can participate, engage and access the value you intended.
There are no perfect answers. Your current perspective is enough to begin.